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All about me!
Since an early age, I've had a passion for creativity. Things I've done have
ranged from singing performances live on radio, to appearing in a musical gala at the Palace Theatre in Manchester,
and many other amateur dramatic shows, including pantomime with which I'm still involved.
I first became interested in card-making seventeen years ago. From
small beginnings of making cards for myself, then teaching family and friends, my business – Crab Apple Crafts,
based in Cheshire – has boomed into an exciting and
thriving business.
I first became interested in Scrapbooking over 14 years ago when I realised that creative skills used in card-making
were very similar to those used in Scrapbooking. The difference was that whereas
handmade cards are designed largely to bring pleasure to other people, Scrapbooking was important as a way of preserving
family heritage, and memories of holidays, pets, special occasions and even hobbies.
I've been very fortunate to have worked in partnership with the major manufacturers and suppliers to the paper-crafting
industry in the UK, Europe, and USA, for whom I've demonstrated at trade fairs, run workshops to train their own
sales representatives and retailers, and represented them on the QVC Shopping Channel.
I've been working in partnership with QVC for around eight years and have thoroughly enjoyed my role as
their resident ‘Scrapbooking Expert’. The growth I’ve
seen in the interest in Scrapbooking over the past 18 months, as a retailer and through my work on QVC, gives me reason to
believe that there is a great deal of momentum behind it and Scrapbooking is here to stay.
I believe that five years down the road it will be on a par with card-making, and that QVC will be playing a huge part
in bringing a wide range of exciting and competitively priced products sourced from all over the world into the homes of people
across the UK. That really excites me.
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| It was such an honour to receive this award |
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- To insipre people to be creative by bringing to them new products and
new ways of using old products.
- To provide the best customer service possible in my shop, and the
best presentation of scrapbooking products on QVC.
- To add value to people's lives by encouraging them to scrapbook the
things that are important to them, and send handmade cards to the people they really care about - to show that they care!
- To eat more chocolate!
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Crab Apple Crafts was founded in 1999 and it still amazes me to think that something that started out as a hobby
has developed into a successful retail store and a career on shopping TV. I've been really lucky to meet so many lovely
and interesting people, and to travel half way around the world in pursuit of new and innovative papercrafting products that
inspire people to be creative and are excellent value for money.
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